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Then, of course were the news releases about the awards. The 1999 E&Y award which was of course a prestigious one. The other one was the World Economic Forum award (the biggest humbug of them all, in my view!). But all worthy news stories that had to be exploited. What did all this cost my company. Zilch. You treat journalists with respect and honesty; they will trust you, too. Bad eggs could be ignored.
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